"Quality assurance is the focus here at Last Digital, and that means that we are constantly seeking to provide the best service and programs, even at the cost of improvement any time the technology becomes available," notes Polat Alper, Last Digital CEO. "Pairing extra manpower with online tools gives unrivalled power to our customers."

Coupled with traditional customer billing support by phone is the expansion of online help resources available for customers at www.lastdigital.com. The site allows customers to view an online help manual, find answers to their questions without a phone call, and obtain contact information for technical support. A separate department dedicated solely to billing information is now located at www.lastdigital.com. The added billing site provides customers the ability to access billing information online and in real time 24 hours a day.

Ms. Evitan, a billing services supervisor, calls the improved service "phenomenal," noting also that "the extra team power on the phones gives [Last Digital] the opportunity to serve each customer more thoroughly, while the sites online put that same power in the customers' own hands."

The billing services improvement is the latest movement in a wave of industry innovations set by Last Digital. The expansion immediately impacts Last Digital's 24,000 clients already online worldwide.